博取他人的好感。即便是高高在上的造物主，在预想和推进最伟大的事情上，也如此行事。获得别人的好感，就能获得别人的好评。有些人对自己的能力过分自信，就此忽略了魅力的作用。智者对此十分清楚，如果没有别人的帮助，跋涉之路将尤为漫长。人们的好感可以推进甚至提供一切：可以认为你有天分，甚至提供资质，比如勇气、真诚、知识，甚至审慎。它不会看到你有何缺点，因为它不去搜寻你的缺点。好感通常来自共性，要么是实质性的，如性格、种族、家庭、国家或职业；要么是非实质性的，如能力、职责、名声或品德。保持别人的好感很容易，但是赢得他人好感很难。但是，你必须寻求它，并在找到之后懂得怎样加以利用。
gain good-will. for thus the first and highest cause foresees and furthers the greatest objects. by gaining their good-will you gain men's good opinion. some trust so much to merit that they neglect grace, but wise men know that service road without a lift from favour is a long way indeed. good-will facilitates and supplies everything: it supposes gifts or even supplies them, such as courage, zeal, knowledge, or even discretion; whereas defects it will not see because it does not search for them. it arises from some common interest, either material, as disposition, nationality, family, fatherland, occupation; or formal, which is of a higher kind of communion, in capacity, obligation, reputation, or merit. the whole difficulty is to gain good-will; to keep it is easy. it has, however, to be sought for, and, when found, to be utilized.
