要干，且要让人看见。评判事物，人们往往不是根据它的本质，而是根据它的表象。不仅要能干，也要懂得如何表现自己，这样才能事半功倍。人们没看见的东西就会当它从来不存在。甚至于如果正确的事看起来不正确，也得不到正确的评价。相比那些被表面现象欺骗的人，能够洞察事物本质的人少之又少。当欺诈盛行于世，人们多从外表来判断事物，许多事物也并非它所表现出来的那样。不过，话又说回来，外表完美确是其内在完美的最好推荐书。
do and be seen doing. things do not pass for what they are but for what they seem. to be of use and to know how to show yourself of use, is to be twice as useful. what is not seen is as if it did not exist. even the right does not receive proper consideration if it does not seem right. the observant are far fewer in number than those who are deceived by appearances. deceit rules the roast, and things are judged by their jackets, and many things are other than they seem. a good exterior is the best recommendation of the inner perfection.
